For many aspiring homeowners in the UK, the dream of owning their first home is being pushed further into the future. According to recent research by Nationwide Building Society, a significant number of first-time buyers now expect they won’t be able to step onto the property ladder until they are in their 40s. This finding underscores the increasing challenges facing individuals hoping to own their own home.
The Impact of the Cost-of-Living Crisis
The ongoing cost-of-living crisis is taking a hefty toll on first-time buyers, with nearly half (48%) stating that their prospects of home ownership are more distant than ever. This crisis has exacerbated the difficulties of saving for a home, as rising prices for essentials like food, energy, and transportation eat into the ability to save for a large down payment.
Delayed Plans and Financial Struggles
The research highlights that a majority of potential buyers, approximately 60%, are being forced to delay their home buying plans by up to three years. This delay is a significant setback for many, who must continue to face the uncertainties and often higher costs of renting, while trying to save amidst fluctuating financial conditions.
Nationwide’s Response and Proposals
Rachael Sinclair, Nationwide’s Director of Mortgages and Financial Wellbeing, expressed concern about the growing difficulties faced by first-time buyers. “Getting that first home is as challenging as it ever has been,” Sinclair stated. She emphasised the urgent need for a solution to what she referred to as the “first-time buyer conundrum.”
In response to these challenges, Nationwide is proactive in seeking governmental intervention. The building society has called for an independent review of the first-time buyer market to better understand and address the issues at hand. Furthermore, Nationwide plans to release a Housing White Paper in collaboration with the Building Societies Association. This document will propose essential policy changes aimed at addressing the homeownership crisis, supporting people in achieving their dream of owning their first home.
Key Policy Changes Suggested
Nationwide’s upcoming white paper will advocate for several critical policy changes. One of the primary recommendations will be encouraging more high loan-to-value lending, which could make it easier for first-time buyers to secure mortgages with smaller deposits. This approach, along with other proposed solutions, aims to tackle the barriers that keep homeownership out of reach for many.
Current Landscape of Homeownership
Presently, the average age of a first-time home buyer in the UK is 33 years old, which already represents a significant delay compared to past generations. With the new data suggesting many will have to wait even longer, the need for effective solutions has never been more urgent.

