Understanding what makes a property a worthwhile investment is key, whether you’re eyeing a home for yourself, a rental property, or a holiday retreat. To guide you through this complex terrain, we’ve pooled insights from experienced property investors and developers to bring you top tips on choosing a property wisely.
What to Look for in a Property
1. Location – The Non-Negotiable Priority
The old adage “location, location, location” holds more truth in property investment than anywhere else. According to Oliver Sanhaji, a property advisor in London, an ideal location outshines even the most extensive renovations. Whether it’s being close to tourist attractions for holiday lets, or simply being the modest house in a high-value street, location is the cornerstone of property investment.
2. Freehold Over Leasehold
For long-term ease and flexibility, seasoned investors like Marc Schneiderman of Arlington Residential suggest opting for freehold properties. This avoids complications such as seeking permissions from landlords or dealing with hefty service charges that can diminish rental yields.
3. The Heart of the Home – Kitchens and Bathrooms
While modern, stylish kitchens and bathrooms are attractive, they can be expensive. Melissa Lewis of ML Property Venture recommends finding a property where these essential rooms are slightly dated but can be revamped with simple, cost-effective updates. This can enhance the property’s appeal without entailing a major financial burden.
4. Maximising Space – Adding Bedrooms
The potential to convert or extend living spaces into additional bedrooms can significantly increase a property’s value and appeal, according to Lewis. This could mean transforming a large studio into a one-bedroom flat or adding an extension.
5. Cost-Effective Refurbishments
Minor refurbishments can add significant value. However, Lewis warns against underestimating the scope of necessary repairs. A fresh coat of paint might suffice, or there might be deeper issues like damp or structural cracks that need addressing.
6. Restoring Period Features
For properties with historical value, restoring original features like cornices or fireplaces can prove highly profitable, suggests Sanhaji. These features are often sought after and can command a premium price.
7. Gardens – A Low-Maintenance Luxury
When it comes to outdoor spaces, simplicity and maintenance are key. Lewis points out the importance of easy-to-maintain gardens that still offer aesthetic and practical benefits, such as secure areas for children and pets or simple, attractive landscaping.
What Wise Investors Avoid
1. Avoiding Major Structural Issues
Properties requiring extensive structural repairs are generally avoided as they can transform an investment into a money pit, says Linda Webb of Refresh & Impress.
2. Indoor Pools – A Costly Luxury
The maintenance costs associated with indoor swimming pools, coupled with their limited use, make them an unattractive feature for most property investors, as noted by Schneiderman.
3. High-Maintenance Tech Features
While some investors appreciate modern conveniences like smart home technology, others prefer traditional systems that are less likely to encounter technical issues.
4. Energy Efficiency is Crucial
Investors are increasingly prioritising energy efficiency due to upcoming regulations and the general cost-effectiveness of running an energy-efficient home. Homes with poor insulation or outdated heating systems are less attractive investments.
5. Restrictions with Listed Properties
Lastly, properties with listed status or located in conservation areas pose significant challenges due to stringent planning restrictions and potential high costs, making them less desirable for straightforward investment opportunities.

