Recent findings from the homebuyer demand index by GetAgent.co.uk, an estate agent comparison site, reveal that Bristol sits at the top when it comes to locations sought-after by homebuyers in England. This index tracks the percentage of listed homes that are either “Sold Subject To Contract” (SSTC) or marked as “under offer” – a key indicator of the eagerness of buyers in the market.
An impressive 61.1% of all homes listed in Bristol have reached the SSTC status. This indicates a strong desire among buyers to settle in the city. But it’s not all smooth sailing for Bristol.
The Market Dips: A Closer Look at Bristol’s Decline
Despite its high popularity, Bristol hasn’t been immune to the wider housing market’s slowing pace. The city witnessed one of the largest quarterly decreases in demand, with a drop of 6.4% since the second quarter of 2023. This dip mirrors the broader trend across England, which experienced a decline of 3.3% in Q3 and a more significant 16.2% on a year-on-year basis.
Economic Factors and Their Impact
Colby Short, the co-founder and chief executive of GetAgent.co.uk, pointed out the economic influences affecting the housing scene. He remarked, “The state of England’s economy was bound to have a knock-on effect on the housing market.”
There’s no denying that prospective buyers have grappled with escalating living costs and pricier borrowing rates in recent months. Consequently, many have shelved their purchasing plans for the moment. However, Colby remains optimistic. As the traditionally slower summer months conclude, he anticipates a revival in demand during the usually bustling autumn season.
His outlook for the property market is hopeful. Even with prevailing economic uncertainties, he sees potential for recovery, noting, “Prices have cooled but not crashed, and the economy is already showing signs of recovery.”
Spotlight: England’s Homebuying Hotspots and Coldspots
Delving into GetAgent.co.uk’s index further, it’s evident that regional variations in demand are prominent. A mere two regions reported a surge in demand over the past quarter: Lancashire, with a 4% rise, and Greater London, seeing a modest 1% increment.
Lancashire’s popularity among buyers is evident, boasting the second-highest demand level at 45.5%. It’s closely trailed by Tyne and Wear at 47.3%. On the opposite end of the spectrum, the City of London emerged as the least sought-after location, with just 20.8% of its listed homes reaching the SSTC status. Lincolnshire and the Isle of Wight weren’t far behind, registering demands of 30.2% and 32.3%, respectively.
A glance at the year-on-year data shows a universal decline in buyer demand across all English regions. Rutland took the hardest hit with a 21.9% plunge, followed by the Isle of Wight (21.5%) and Norfolk (21%).

