Rents in Great Britain have surged to unprecedented levels, recording a significant increase of 10% over the past 12 months. This has been largely attributed to a cocktail of supply shortages combined with rising mortgage rates. Let’s break down the numbers:
- The average rent for new properties outside of London reached a peak of £1,278 per month for the period of July to September. This information is based on data collected by Rightmove, a prominent property website.
- Meanwhile, in the capital city of London, the situation is even graver for potential tenants. The average rent here too touched new highs, standing at an astonishing £2,627 a month. That’s a substantial 12.1% jump compared to the same time the previous year.
Why Are Rent Prices Skyrocketing?
One of the chief culprits behind this sharp incline in rent is the acute shortage of available rental properties.
- Currently, the average rental property in Great Britain gets swamped with around 25 inquiries from potential tenants. That’s three times the demand letting agents witnessed before the pandemic in 2019.
- Luton, situated 30 miles north of London, wins the title for the country’s most booming rental market over the past year. Here, the rental prices have rocketed by an eye-watering 23.6%, translating to an increase of £200 a month.
- Other towns are not far behind. Over the past year, rents have surged by over 20% in Loughborough, Edinburgh, Paisley, Preston, and Staines. Numerous other towns have documented rent hikes in the 10%-20% bracket.
Ria Laitmer, a seasoned lettings manager at Clarkes in Dorset, paints a vivid picture of the current rental market, calling it “crazy”. The demand is palpable, with throngs of potential tenants showing up for open-house viewings. Sadly, a majority return disappointed due to the limited properties available.
The Role of Landlords and Mortgage Rates
The soaring rents are also influenced by landlords who have buy-to-let mortgages. Many are attempting to offset sharp rises in their expenses due to higher interest rates, and consequently, some landlords are choosing to sell their properties due to these increased costs.
Mortgage rates, although seeing a dip recently, have overall experienced a surge:
- Data from Rightmove reveals that the average five-year fixed mortgage rate has climbed to 5.50%, up from 5.32% just a year ago.
- The average two-year fixed mortgage rate has risen to 6.01% from 5.70% in the same time span.
A Glimmer of Hope?
Tim Bannister, the director at Rightmove, sheds light on the current state of the rental market. The overwhelming demand juxtaposed with record rents and limited available homes makes it a challenging terrain for tenants.
However, Bannister also provides a sliver of hope. Recent data indicates that the number of new rental properties entering the market has been at its zenith since the close of last year. If this trend of improving supply continues, we might witness a slowing down in the rapid rise of yearly rent rates.

