Recently, the property market has been displaying signs of a transformation. The dominant seller’s market, characterized by high prices and quick sales, seems to be making way for a buyer’s market.
According to trusted sources like the Nationwide and Halifax house price indexes, house prices are experiencing a decline. This decline isn’t subtle either – the latest Rics survey, which takes into account the perspectives of estate agents, indicates a marked drop in buyer demand and agreed sales. This downtrend is exacerbated by the rising mortgage rates which many face today.
Zooming In: The Property Temperature
One might ask, “Is this trend universal?” The answer is nuanced. While the broader indicators suggest cooling in the housing sector, the specifics vary wildly from region to region, city to city, and even postcode to postcode.
Thanks to exclusive data from property advice website, The Advisory, the Daily Mail have produced a “weather forecast” for the property market. Using a unique measure called PropCast, they have assessed buyer demand in all UK postcodes.
- Understanding PropCast: In this system, 100 degrees represents the hottest market (high buyer demand) while 0 degrees is the coldest. A market with a 100-degree rating would suggest every home is either sold or under offer, whereas a 0-degree market would have no homes sold or under offer.
For instance, the overall temperature for the UK’s market this month stands at 41 degrees, signifying that 41% of homes on the market are either sold or under offer.
Cities in Focus
Let’s take a closer look at some cities:
- Manchester: From a vibrant 52% of homes being sold or under offer last year, only 24% find themselves in such a position this year.
- Ripon, Canterbury, and Lincoln: These cities have seen dramatic drops in homes being sold or under offer, with Ripon dropping from 56% to 31% in a year.
These cities echo the overarching narrative. Yet, interestingly, within them, distinct micro-markets exist. For example:
- Manchester’s M17 postcode, encompassing Sale and Salford, shows a chilling 95% of homes unsold.
- Manchester’s M21, covering inner suburbs like Chorlton-on-Medlock and Moss Side, contrasts sharply with a warm 69% of homes under offer.
Diverse London: A Microcosm of the UK Market
London, often viewed as one monolithic market, embodies the variations seen nationwide.
While the overarching London market has cooled from 48% of homes being sold or under offer last year to 35% this year, diving deeper reveals stark contrasts:
- Coldest Areas: EC2, WC2, and W1, covering iconic places like Oxford Street and Regent Street, are among the coldest with as few as 10% of homes on the market being sold or under offer.
- Hot Spots: E17, SW14, and E11, covering areas like Walthomstow and Mortlake, are competitive zones where up to 60% of homes are under offer.
Making Sense of It All
While news outlets might portray a bleak picture for the housing market, remember that reality is multi-faceted. Cold markets, where fewer homes are being sold or are under offer, present golden opportunities for buyers to secure homes below asking prices. Conversely, in hotter markets, buyers need to be sharp, decisive, and possibly willing to pay a premium.
Key Tips for Both Sides of the Transaction
From the insights of Gavin Brazg, founder of PropCast:
- Sellers: Ensure your home is priced realistically. Choose a local estate agent who understands the market nuances and can craft the right selling strategy.
- Buyers: The cooling market means increased negotiation power, which hasn’t been the norm for the past couple of years. Be prepared to move swiftly when making an offer by having all arrangements in place, from finances to paperwork.
In conclusion, whether you’re buying or selling, it’s pivotal to be informed, agile, and strategic. While the broader indicators are essential, remember that the property market’s devil is in the details – or in this case, the postcodes.

