Forget the image of a silver-haired pensioner – a new wave of landlords is entering the property market, and they’re younger, hungrier, and more ambitious than ever before.
Young Blood In The Market
The average age of landlords buying new buy-to-let (BTL) properties has been steadily decreasing, according to new research from Paragon Bank. Back in 2014, the average age was 46.4, but in 2023 it has dropped to 42.9.
This shift is pretty clear when you look at the numbers:
- Millennials on the Move: The number of landlords in their 30s has jumped from 21% in 2014 to 31% in 2023.
- Gen Z Joins the Game: A surprising 10% of BTL buyers in 2023 were aged between 18 and 24, a big increase from just 6% in 2014.
- Older Landlords Step Back: While landlords in their 50s were 29% of BTL purchases in 2019, they made up just 20% in 2023. The number of landlords aged 60 or over has also shrunk, falling from one in ten in 2014 to just 7% in 2023.
Why Are They Investing?
This new generation of landlords has a clear vision for the future. They’re motivated by a mix of long-term goals and a desire to build wealth:
- Long-Term Rental Demand: Over 60% of aspiring landlords see the growing demand for rental property as a key reason to invest.
- Retirement Planning: More than half of landlords are looking at property as a way to secure their future, with 54% stating it’s part of their retirement plan.
- House Price Growth: Almost half of landlords (47%) believe in the long-term potential for house price increases.
- Building a Portfolio: Many landlords (40%) are driven by a general ambition to build a sizable property portfolio.
- Passing Down the Legacy: A third of landlords want to create a business that they can eventually pass down to their children.
The Future of Buy-to-Let: Complex Properties and Refurbishment
This new generation of landlords is also interested in different property types. They’re looking beyond traditional single-family homes and considering more complex options:
- HMOs are Hot: While only 8% of landlords currently invest in Houses in Multiple Occupation (HMOs), 18% are interested in investing in them going forward.
- MUBs on the Rise: Similarly, the number of landlords considering Multi-Unit Blocks (MUBs) is increasing, with 26% planning to invest in them, compared to 14% who currently own them.
- Terraced Homes Trending: Landlords are also showing growing interest in terraced housing, with 37% planning to invest in them, up from 26% currently.
The research also highlights a trend toward investing in properties that need some work:
- Fixing Up for Profits: Around eight in ten landlords said they’re open to buying properties that need maintenance, with almost half (44%) preferring properties needing minor refurbishment and a third (35%) interested in those needing more significant work.
A Bright Future for the Rental Market
Paragon Bank believes that this influx of younger, ambitious landlords is good news for the rental market. They predict that the rental market will continue to grow, driven by a projected population increase of 10% over the next decade.
This means there’s plenty of opportunity for landlords to build their portfolios and secure a healthy future. However, it’s important for them to be informed about the changing landscape of the market, including the increasing demand for complex property types and the rise of the refurbishment sector.
Key Takeaway for Landlords: The landscape of the UK property market is changing, and younger landlords are leading the way. If you’re looking to invest in buy-to-let, it’s essential to stay informed about the latest trends and be prepared to adapt your investment strategy to meet the evolving needs of the rental market.

