The Telegraph looks at Britain’s most popular Airbnbs, and what lessons can be learned from them by Airbnb managers.
As the popularity of staycations continues to grow and international travel remains uncertain, tourists are seeking unique and interesting accommodations in scenic locations across the UK. Airbnb has become the go-to platform for finding these unconventional stays, with properties in unlikely destinations receiving high demand and attracting visitors from all over the country.
By understanding the key factors contributing to their success, potential property investors can learn valuable lessons for creating their own profitable ventures in the holiday rental market.
Unique and Memorable
One tiny village in Scotland, Drimnin, is home to three of the most sought-after Airbnbs in the UK. These properties include an “Airship” with a panoramic window for stargazing, a Pilot House decorated with aircraft memorabilia, and a Captain’s Cabin with colonial-themed decor. The key to their success lies in their consistency and adherence to a theme. By staying true to the overall experience throughout the property, hosts create a unique and memorable stay for guests. Interior experts suggest adding soft furnishings and paying attention to details that make the space welcoming, enhancing the overall appeal.
Devon, on the south-west coast of England, is another popular destination for holiday rentals. One luxury home with river views and a maritime theme has captured the attention of guests. The standout feature of this property is its large balcony and garden, ideal for enjoying the warm weather. By offering unique features and amenities, hosts can attract guests seeking a luxurious and comfortable getaway. Attention to detail, such as exposed brickwork, coastal-themed ornaments, and mezzanine bedrooms, can provide inspiration to property owners looking to replicate the appeal of these popular accommodations.
Moving to Cumbria, the Lake District’s popularity with British tourists is well-known. However, timber cabins in the area offer an all-weather holiday option, appealing to guests seeking a closer connection with nature. These cabins are simply decorated, resembling wood cabins, and provide a secluded farm stay with Wi-Fi access. The affordability of these cabins compared to other highly sought-after stays highlights the importance of catering to various budgets when targeting potential guests.
In Maidstone, South East England, a woodland lodge situated in a bluebell meadow has captured the attention of visitors. With a quirky interior featuring wood-panelled walls, wicker moose heads, and modern bi-fold doors leading to a deck with a barbecue and hot tub, this property offers a unique and memorable experience. Interior experts suggest adding more cushions and plump sleeping pillows to create a hotel-like look that appeals to guests looking for comfort and luxury.
Lindfield, West Sussex, presents a surprising show of popularity for a rustic barn conversion. The Grade-II listed building features preserved original wooden beams, contemporary bathroom and kitchen fittings, and even electric vehicle charging for modern convenience. Striking a balance between historic charm and modern touches, such as traditional furnishings combined with modern tiles in the shower, creates an inviting and visually appealing space for guests.
Finally, a standalone Victorian red-brick cottage in Northamptonshire offers guests a sustainable and luxurious retreat. Fueled by solar power and air source heating, and equipped with electric car charging, this cottage appeals to eco-conscious travelers. Striking interior features, including a standalone bath, a luxury kitchen, and vibrant colors, create a memorable and unique experience for guests.
Summary
These popular Airbnbs across the UK provide valuable insights into what attracts guests and ensures a successful holiday rental venture. By sticking to a consistent theme, paying attention to details, and offering unique features and amenities, hosts can create unforgettable stays for their guests.
Whether it’s a luxury riverside home, a rustic barn conversion, or a secluded woodland lodge, potential property investors can learn from these examples and apply similar principles to their own ventures. The key lies in understanding the desires of modern travelers who are seeking something more interesting than traditional hotels during their holidays. By investing time and effort into creating inviting and unique spaces, property owners can find success in the thriving holiday rental market.