In the UK property market, understanding the desires and priorities of homebuyers and renters is crucial for investors. The 2023 brought some interesting insights into what people are looking for in their ideal homes.

The data from Rightmove’s keyword tool for 2023 has provided a clear picture of what UK homebuyers prioritise. Topping the list is the desire for a garage, reflecting the need for secure and convenient vehicle storage or extra space. This preference points towards a broader trend of seeking more space, likely influenced by the rise in mortgage rates.

Popular Property Features

The following features are also high on the wishlist of buyers:

• Annexe: Indicating a preference for additional, separate living spaces.
• Acre: Suggesting a desire for larger plots of land.
• Garden: Remaining a perennial favorite for outdoor space.
• Land: Echoing the trend towards more spacious living environments.

Renters’ Preferences – Practicality and Pets

Renters in 2023 have slightly different priorities. The most popular search term was “pets”, highlighting the growing importance of pet-friendly properties. This trend is a significant shift, showcasing the need for landlords to consider more accommodating policies for animal lovers.

Other top searches among renters include:

• Bills included: Reflecting the ongoing cost-of-living concerns.
• Furnished: Indicating a preference for ready-to-move-in properties.