Over the past five years, rural areas across Great Britain have seen a significant rise in house prices, overshadowing the growth observed in urban regions. This trend has particularly favoured semi-detached homes in the countryside, which emerged as the top performers.
According to recent figures released by Nationwide, a leading mortgage lender, house prices in predominantly rural regions have increased by 22% since 2017. In contrast, urban areas have experienced a more modest growth of 17%. This divergence underscores a growing interest in rural living, a sentiment that gained momentum during the pandemic.
A “Race for Space”
The onset of the COVID-19 pandemic sparked what has been termed the “race for space,” as an increasing number of city dwellers sought refuge in the countryside. The desire for larger gardens, proximity to open spaces, and adequate room for home offices drove many to relocate from cramped urban settings to more spacious rural and coastal areas. This shift in preference was largely influenced by the pandemic’s restrictions and the new normal of remote working.
The Return to Urban Life
Despite the initial exodus to the countryside, some recent studies have noted a reverse trend, with a segment of these rural movers selling their properties to return to suburban or urban environments. This suggests a complex, evolving relationship between lifestyle preferences and housing choices.
Hotspots for Growth – Holiday Homes Drive Demand
Nationwide’s analysis highlighted specific rural areas that have become particularly desirable. Tourist favorites like parts of Devon and the Lake District have seen heightened demand, likely driven by individuals purchasing holiday or second homes. This trend points to a dual role for many rural properties—as both primary residences and getaway homes.
A Closer Look at the Figures
The detailed data reveals that:
- Rural semi-detached homes saw the highest increase, with average prices up by 24%.
- Terraced homes in rural settings and urban semi-detached homes both recorded a 23% rise.
- Detached homes in rural areas also saw significant growth, with an increase of 22%.
Conversely, urban flats have lagged considerably behind in this upward trend, with an average growth of just 5%, particularly in city centers, underscoring their diminished appeal during the period.
Urban vs. Rural: The Statistical Landscape
Of the 349 local authorities analysed in Great Britain, 61% are classified as predominantly urban, while 26% are considered predominantly rural. This demographic breakdown highlights the significant portion of the population living in urban areas, despite the stronger performance of rural properties in recent years.
Expert Insights
Andrew Harvey, a senior economist at Nationwide, emphasised that the ongoing trend of stronger price growth in rural areas compared to urban ones seems set to continue. This suggests a sustained interest in rural living, which may have lasting implications on the real estate market and urban planning.

