Recent analysis from Yopa, an online housing agency, has shed light on the evolving preferences of homebuyers in England amidst soaring interest rates. As borrowing costs rise, an intriguing trend has emerged: buyers are increasingly opting for smaller, more affordable properties. This shift marks a significant change from the previous trend of seeking larger, more spacious dwellings.
Yopa’s study provides a detailed look at the current state of the housing market across England, focusing on the types of homes that are attracting buyers. The data reveals that flats currently dominate the market inventory, making up 27.5% of all available homes. This is particularly pronounced in London, where flats account for a staggering 63.8% of the market, and in the South East, where they make up 28.6%.
In contrast, detached homes, which are often more costly, represent 25.8% of the market stock, followed by semi-detached homes at 23.5%, and terraced houses at 23.2%. Despite their smaller share of the market, terraced homes are proving to be the most sought after, with 51.8% of listings already finding a buyer—significantly higher than the national demand rate of 43.2%.
Regional Demand Variances
The demand for terraced homes is not uniform across the country. In the North East, for example, 55.7% of terraced homes are currently Sold Subject To Contract, indicating a strong preference for this type of property in the region. Semi-detached homes are the second most popular, with a demand rate of 50.2%, followed by flats at 38.1% and detached homes at 34.6%.
The End of the ‘Race for Space’
This shift in buying patterns may signal the end of the “race for space” that defined much of the pandemic era, where many buyers sought larger homes with more outdoor and indoor space to accommodate remote work and lockdowns. The surge in mortgage rates and the higher costs associated with detached homes have played a crucial role in steering this change, pushing buyers towards more economically feasible options.

