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The New Wave of Landlords Taking Over Britain’s Rental Market

Forget what you thought you knew about landlords – a new generation of property moguls is emerging, ready to shake things up in the UK’s rental market. With seasoned landlords approaching retirement, who are these ambitious individuals stepping into their shoes?

A recent study by Paragon Bank has unveiled the face of Britain’s future landlord: young, driven and highly career-focused. The average age of these up-and-coming property tycoons is just 37.8 years old. Forget pipe and slippers – these landlords are more likely to be found analysing spreadsheets and scouring property listings.

The research, which surveyed 500 landlords looking to expand their portfolios, revealed that over a third (35%) of these aspiring property magnates are aged between 25-34, with another 31% aged 35-44. This new generation is financially savvy, with 75% already paying higher-rate income tax and 77% in full-time employment.

London and the South East: A Hotbed for Property Ambitions

Unsurprisingly, the majority of these ambitious individuals (over 40%) are located in London and the South East – hotspots for both career opportunities and property investment. However, the North West is also emerging as a key area for this new breed of landlord, accounting for 12% of those surveyed.

Interestingly, over half (51%) of these budding property tycoons already work in property-related sectors, demonstrating a keen understanding of the market they’re entering.

Building a Legacy: Why This Generation is Choosing Property

So, what’s driving this surge in younger landlords? It’s not just about making a quick buck. Paragon Bank’s study revealed that a desire to generate long-term rental income and build a secure financial future is paramount.

67% of respondents chose property over other investments due to its tangible nature, offering a sense of security and stability. Furthermore, 60% are drawn to the consistent, long-term demand for rental homes, viewing it as a reliable way to build wealth.

For many, property investment represents a crucial step towards a comfortable retirement. 53% of these aspiring landlords view their property portfolios as a long-term investment designed to supplement their pensions.

Breaking the Mould: The Rise of Complex Property Investments

This new generation of landlords isn’t afraid to think outside the box. While traditional terraced houses remain popular, the research highlights a growing appetite for more complex property investments.

Currently, only 8% of these landlords invest in Houses in Multiple Occupation (HMOs). However, this figure is set to more than double (17%) as they expand their portfolios. Similarly, investment in multi-unit blocks is expected to rocket from 14% to 26%.

A Call for Support: Nurturing the Future of the Rental Market

Richard Rowntree, Managing Director of Mortgages at Paragon Bank, emphasises the vital role these individuals play in shaping the future of the Private Rented Sector (PRS). He stresses the need for a supportive regulatory and fiscal environment to encourage their continued investment and ensure a thriving rental market for years to come.

The message is clear: a new wave of landlords is here, and they’re not just inheriting the market, they’re actively reshaping it. With a focus on long-term growth, a willingness to embrace innovation and a deep understanding of the sector, this new generation is set to transform the UK’s property landscape.


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