TikTok is set to transform the traditional house-hunting experience, as the new go-to destination for both buyers and sellers. According to St. Modwen Homes, a leading developer, this popular video-sharing platform is not just for dance routines and viral challenges anymore but is on the brink of becoming the primary method for property searches, especially among the younger crowd.
Out With the Old, In With the New
Gone are the days of sifting through endless listings on traditional property portals. St. Modwen Homes predicts a seismic change in 2024, as Brits bid farewell to the “old-school house-hunting routine.” The developer points out that the process of scrolling through numerous properties can be daunting and overwhelming for many. However, TikTok’s short and engaging video format is expected to simplify and enhance the property search process, offering a fresh and dynamic way for users to find their dream homes or sell their current ones.
The Power of Video
TikTok’s edge lies in its ability to present properties in a more captivating and succinct manner through video tours. St. Modwen Homes highlights the platform’s growing popularity in the real estate domain, with hashtags like #houseforsale and #homesforsale amassing billions and millions of views respectively. Other property-related content, such as #propertytour and #ukhousetour, also enjoys significant viewership, indicating a robust interest in real estate among TikTok’s user base.
Moreover, TikTok’s financial impact is noteworthy, with the app recently becoming the first non-gaming mobile application to hit $10 billion in consumer spending. This financial milestone underscores the platform’s vast reach and the spending power of its users, making it an attractive avenue for property marketing.
A New Era for the Property Market
Alison MacLean, Head of Marketing at St. Modwen, believes that 2024 will mark a major turning point, “In 2024, we’re predicting a major shift, especially among the younger generation, who are turning to TikTok over traditional property portals for a more engaging and interactive home-buying experience. As the property market evolves, TikTok is a game-changer, offering an unprecedented platform for professionals and individuals alike to showcase properties. If you’re selling, using TikTok can boost your property’s visibility and help you sell it quicker.”
Conclusion
The property market is on the cusp of a digital transformation, with TikTok at the forefront of this change. Its ability to offer quick, engaging property tours and a vast platform for showcasing homes positions it as a game-changer in real estate searches. As we move into 2024, it’s clear that TikTok is not just changing the way we consume media; it’s also redefining how we find and sell homes, promising a more interactive and accessible experience for everyone involved.