While summer getaways often promise sun-soaked beaches and exotic locales, there’s an undeniable charm to winter holidays in the UK. The feeling of fresh, crunchy frost beneath your feet, the invigorating chill in the air, and the warming embrace of festive atmospheres in towns and cities around the country make it a delightful season to explore the British Isles. City breaks with streets lit in festive glory or quiet seaside towns ideal for rejuvenating coastal walks are just a couple of reasons Brits are exploring their backyard this winter.
Airbnb’s Winter Hotspots
Airbnb, the popular holiday rental platform, has offered a glimpse into where travellers are setting their sights this winter. By examining their UK bookings from November 1 to December 31, they’ve provided a list of the top ten destinations that are capturing the imagination (and bookings) of domestic travellers.
The Northern Allure
One of the more interesting trends observed in 2023 is the magnetism of the North. Places like Bamburgh in Northumberland, Pitlochry in Perthshire, and Fort Augustus in the Scottish Highlands are getting significant attention. These areas, with their breathtaking landscapes and slower pace, are drawing visitors in search of serenity, nature, and a touch of winter magic.
Beyond the North
While northern destinations have marked their prominence, other areas in the UK are not lagging far behind. Cities and towns such as Brighton, with its iconic pier and eclectic lanes; Bath, renowned for its historic Roman-built baths; the bustling metropolis of London; and the sophisticated Ascot are all on travellers’ radar. This diversity showcases the broad appeal of the UK, with each destination offering its unique charm and experience.
The Top Ten Destinations for Winter 2023
Curious about the most sought-after spots this winter? Here’s the list, as per Airbnb:
- Bamburgh, England
- Pitlochry, Scotland
- Fort Augustus, Scotland
- Brighton, England
- Bath, England
- London, England
- Norfolk, England
- Stretford, England
- Ascot, England
- Seahouses, England
Final Thoughts for Property Investors
For property investors, understanding trends can be crucial. These destinations, which are gaining popularity, could signify potential investment opportunities, whether it’s holiday lettings, buy-to-let properties, or other ventures. Areas with increased tourism often see a subsequent rise in local business activities, property demand, and rental yields.