Average asking prices have surged for the second consecutive month, signaling a robust comeback for buyers eager to dip their toes back into the real estate waters.
According to the latest data from Rightmove, property prices are marching forward, with average asking prices jumping by 0.9% this month to £362,839. This isn’t a standalone event; it follows a 1.3% rise in January, cumulatively adding almost £8,000 to the typical asking price since December. More interestingly, this marks the first time in six months that the year-to-date figure has shown a positive leap, albeit a modest 0.1%, compared to the same period last year.
Buyers and Sellers Stepping Up
This resurgence in property prices is largely attributed to a noticeable increase in market activity, with more buyers and sellers deciding it’s time to make their move. Rightmove’s figures are particularly telling, with a 7% rise in new listings this February over last year, paralleled by a 7% increase in buyer inquiries. The enthusiasm doesn’t stop there; agreed sales in the initial six weeks of 2024 have outpaced the same period last year by 16% and even edged 3% higher than the pre-pandemic levels of 2019.
Echoing these findings, rival property website Zoopla reported a 12% hike in home buyer demand this January compared to last year, underscoring a widespread resurgence in interest across the market.
Where’s the Action?
The uplift in buyer activity is a nationwide phenomenon, with London leading the charge, closely followed by the North East and North West regions. This revival is not just about more people looking to buy; it’s also reflected in the supply side, with a 10% year-on-year increase in the flow of new homes hitting the market, the highest since 2020.
Confidence is King
The property market’s heartbeat is quickening, driven by a wave of optimism and confidence among buyers and sellers alike. This sentiment is echoed by estate agents and property experts, who have observed a positive start to the year, buoyed by stable interest rates and inflation holding steady at 4%.
The Market’s Momentum
February’s figures build on a foundation of growing confidence, with Rightmove noting a record number of homeowners seeking valuations in January. The Royal Institution of Chartered Surveyors (RICS) also highlighted an increase in buyer enquiries and more sellers stepping into the arena.
Tim Bannister from Rightmove said, “We said that February would be an important indicator for the year ahead, and the question was whether the Rightmove Boxing Day bounce in buyer activity would keep its spring into March or lose momentum. It’s proved to be the former, with the number of sales agreed continuing to considerably outstrip last year. Early-bird Boxing Day buyers got a head start in cherry picking from a record level of new property choice and have now been joined by many other buyers also believing that 2024 offers the right market conditions to move.”
Pricing Pitfalls
Despite the upbeat trends, there’s a cautionary note for sellers: optimism might be leading some to price their homes too ambitiously. The current market is more competitive, and buyers, while eager, remain price-sensitive due to still-high mortgage rates. Properties priced right are moving quickly, but those overpriced risk languishing on the market.
Navigating the Market
For those looking to sell, the message is clear: price correctly from the get-go. With more choice available, buyers are discerning and sensitive to price points. Sellers aiming to capitalise on the current wave of buyer enthusiasm should heed expert advice to ensure their property stands out for the right reasons.
In summary, the UK’s housing market is showing signs of vitality as we step into 2024, with both asking prices and market activity on the rise. This resurgence is a welcome change for buyers and sellers alike, offering a window of opportunity in what appears to be a steadily recovering market.

