New data reveals that in some UK rental hostpots, there are up to 50 people competing for every single property.
Luton is the worst offender, with a whopping 49 people vying for each rental property. Reading, Sheffield, and Newcastle aren’t much better, with 48 people competing for every listing.
These towns and cities are also in the top 10:
- Southampton
- Edinburgh’s Royal Mile
- Longsight in Manchester
- Cumbernauld in Dunbartonshire
- Droylsden in Greater Manchester
What’s driving this rental frenzy?
Experts say the lack of affordable housing options is a major factor. People are forced to cast a wider net, applying for more properties, just to find something that meets their basic needs.
Another contributing factor? The push to return to offices. Many people are now looking for homes in towns and cities away from major city centres, since they can work from home.
The big picture:
- The rental market is struggling to keep up with demand.
- There are fewer rental properties available than ever before, as many landlords are selling up due to rising taxes and uncertainty in the market.
- Rents are rising rapidly, but the number of available homes is stuck.
The bottom line is this: The UK rental market is in a tough spot. If you’re looking for a place to live, be prepared for a lot of competition.

